Competitive Marketing Strategy Question: Download Competitive Strategy PDF
Like Amazon.com and egg, the Internet bank, most e-commerce operations offer prices well below those in the high street or mall and are making huge losses. What are the Internet businesses hoping to achieve with their aggressive pricing and is their price advantage likely to be maintained? Which of the following statements are correct and relevant to this pricing strategy?
Answer:
1. Start-up costs, which involve heavy promotion in conventional media, are likely to depress profits for the first ten years.
2. Internet companies are hoping to achieve economies of scale, since the marginal cost of an increase in business is small.
3. All of the above
4. None of the above
Answer: All of the above
2. Internet companies are hoping to achieve economies of scale, since the marginal cost of an increase in business is small.
3. All of the above
4. None of the above
Answer: All of the above