Online Media Operator Question: Download Questions PDF
Let's pretend that I'm from a competitor who is buying the same trademarked keyword that your department owns. Despite a polite email, I have refused to stop bidding on your trademarked term. What steps do you take?
Answer:
In our organization, trademark infringement is an issue that rears its ugly head every now and then.
This question tests not only candidate knowledge on Google's trademark infringement policy and best practices for bidding on a competitor's keywords, but also their conflict resolution skills. I usually choose to be an obstinate and prickly competitor that refuses to back down.
This final roleplay question can often get heated or weird, but is the ulterior goal is to simply test their conflict resolution skills.
This question tests not only candidate knowledge on Google's trademark infringement policy and best practices for bidding on a competitor's keywords, but also their conflict resolution skills. I usually choose to be an obstinate and prickly competitor that refuses to back down.
This final roleplay question can often get heated or weird, but is the ulterior goal is to simply test their conflict resolution skills.
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