Marketing Question: Download Marketing PDF

In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.

* a) Genre
* b) Style
* c) Fashion
* d) Fad

Answer b

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_________________ are ads that appear while subscribers are surfing online services or Web sites, including banners, pop-up windows, "tickers," and "roadblocks"	_________________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.