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If Honda uses its company name to cover such different products as its automobiles, lawn mowers, and motorcycles, it is practicing which of the following strategies?

* a) New brand strategy
* b) Line extension strategy
* c) Multi-brand strategy
* d) Brand extension strategy

Answer d

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Technological advances, shifts in consumer tastes, and increased competition, all of which reduce demand for a product are typical of which stage in the PLC.	The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called: