Public Relations Assistant Question:
How would you handle a PR crisis?
Answer:
The first step in a crisis is to remain calm and understand that consumers are always going to be angry about something. The next step is to present the facts with total transparency. The public does not want to be mocked, and attempting to downplay the facts when they are clear for all to see never goes well. The last step is to, when appropriate, send a genuine, concise apology that addresses the issues without pointing a finger at others.
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