Social Media Question:
Facebook Based Social Media Interview Questions:
Answer:
Sure, almost everyone and (quite literally) everyone’s mom is on Facebook now. Although we may all know how to share a selfie or a photo of our soon-to-be-devoured dinner, that doesn’t mean everyone is blessed with the coveted knowledge of how to leverage Facebook for recruiting advantage. Ask these questions to ensure your interviewee holds that knowledge.
☛ Ask for a portfolio that shows their most recent successful content (if they have not created company content, accept personal content.)
☛ How do they organize their content (have they used a content calendar)?
☛ What is their philosophy for content distribution on Facebook?
☛ Do they know the difference between likes, reach, and engagement?
☛ Can they give you an example of a creative recruiting campaign they have run on Facebook?
☛ How do they measure success?
☛ Ask for a portfolio that shows their most recent successful content (if they have not created company content, accept personal content.)
☛ How do they organize their content (have they used a content calendar)?
☛ What is their philosophy for content distribution on Facebook?
☛ Do they know the difference between likes, reach, and engagement?
☛ Can they give you an example of a creative recruiting campaign they have run on Facebook?
☛ How do they measure success?
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