Public Relations Assistant Question:
Explain what's the difference between public relations and advertising?
Answer:
Public relations:
☛ 1. Your job profile is to get free publicity for the company and also promote their products and services.
☛ 2. You don't have any control on media over how the media will present your information as they are not obligated to do so.
☛ 3. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine.
☛ 4. A third-party article written about your product or service is read by the customer assuming that you are not paid to write positive things about the product.
Advertising:
☛ 1. Here you are paid for the ad space and you know exactly when that ad will be aired or published.
☛ 2. You have paid for the space so you have a creative control on what goes into that ad.
☛ 3. Since you pay for the space, you can run your ads over and over for as long as your budget allows.
☛ 4. Consumers know when they're reading an advertisement they're trying to sell a product or service.
☛ 1. Your job profile is to get free publicity for the company and also promote their products and services.
☛ 2. You don't have any control on media over how the media will present your information as they are not obligated to do so.
☛ 3. The PR exposure you receive is only circulated once. An editor won't publish your same press release three or four times in their magazine.
☛ 4. A third-party article written about your product or service is read by the customer assuming that you are not paid to write positive things about the product.
Advertising:
☛ 1. Here you are paid for the ad space and you know exactly when that ad will be aired or published.
☛ 2. You have paid for the space so you have a creative control on what goes into that ad.
☛ 3. Since you pay for the space, you can run your ads over and over for as long as your budget allows.
☛ 4. Consumers know when they're reading an advertisement they're trying to sell a product or service.