SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF
Explain what are the type of Keywords?
Answer:
There are no specific types for Keywords however they are classified on the basis of how likely is going to be clicked by visitors
☛ Research Keywords: It tends to contain one or two words – Tea
☛ Consideration: It tends to contain two or three words – Green Tea
☛ Purchase: It must have more than three words – buy loose green tea
☛ Loyalty: This must be shorter- Starbucks
☛ Research Keywords: It tends to contain one or two words – Tea
☛ Consideration: It tends to contain two or three words – Green Tea
☛ Purchase: It must have more than three words – buy loose green tea
☛ Loyalty: This must be shorter- Starbucks
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