SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF
Explain me why are we using Google AdWords?
Answer:
The traffic that comes via Google AdWords or ‘Pay per Click’ is dealt differently. The organic traffic often visits the website for information, whereas the traffic through PPC ads knows what they are clicking on and what they want to buy. Therefore, few visitors coming via AdWords might be more valuable than the organic traffic.
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