SEM Specialist (SEO/SEM) Question:

Who doesn’t showcase their accomplishments on CV? And, it is highly possible that you too have listed your most successful PPC campaign on your CV. When the interviewer poses this question, he wants to know about your accomplishments in your words. They want to know the ins and outs of the campaign. Tell that about the aims, what keywords you want to target and the reason behind using those keywords along with the result achieved by you.

While talking about your previous campaigns, they will judge you on your passion and see if you are genuinely enthusiastic about the industry. Be sure to include stats and avoid giving false hopes.