Public Relations Assistant Question:
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Explain me what is the role of content in public relations?
Answer:
Content plays an important role in public relations as it helps in promoting brand perception and creates awareness through meaningful content.
When a PR is able to create a sound content strategy, it becomes clear what media outlets, events, and social media channels work best for the promotion.
Content tells about the insights and observations about the customer life cycle, content gaps, competitive weaknesses, content types, and content maintenance. Through this the organization can improve its overall activities and achieve its business goals.
When a PR is able to create a sound content strategy, it becomes clear what media outlets, events, and social media channels work best for the promotion.
Content tells about the insights and observations about the customer life cycle, content gaps, competitive weaknesses, content types, and content maintenance. Through this the organization can improve its overall activities and achieve its business goals.
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