Digital Marketing Manager Question:
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Explain me what is an effective PPC keyword should be like?
Answer:
An effective PPC keyword should be
☛ Relevant : List out the targeted keywords
☛ Exhaustive : Apart from most popular keywords it should include the “long tail of search”
☛ Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting
☛ Relevant : List out the targeted keywords
☛ Exhaustive : Apart from most popular keywords it should include the “long tail of search”
☛ Expansive: PPC is iterative, therefore the keyword list should be constantly growing and adapting
Download Digital Marketing Manager Interview Questions And Answers
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