Creative Director Question:
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Explain me what are the main things that the art director for an ad look for?


☛ Composition: does it cover all aspects of the ad including images
☛ Typography: does the letter or font used are align and readable to the target audience
☛ Color: does the color used in the ad campaign, suits the color scheme of the brand.

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Tell me what projects are you working on right now?As an art director how you will find the right agency?