Online Advertising Question: Download Online Advertising PDF
Explain me what Proportion Will You Adopt While Making Allotments To Advertisements And Promotions From The Total Budget For Marketing?
Answer:
The five specific factors which affect advertising budget allotment are: stage in plc; market share and customer base; competition and clutter; advertising frequency and product substitutability. Media categories can be chosen using the following variables: target audience media habits, product features messages and costs.