SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF
Explain me about a time you made a big mistake and how you handled it?
Answer:
You want to see that the person can first admit a mistake with ease. I had 1 candidate who said, “I’ve never made a mistake.”
Yeah, right. You want to hear that they recognized and owned their mistake, escalated it properly, apologized or “made good” on it, and most importantly (and this may require a follow-up nudge), instituted a process to prevent it from happening again. A good answer will demonstrate the ability to recognize, admit, and escalate problems. It will also show problem-solving abilities that can identify holes in process and methodology and create logical, streamlined solutions to prevent them in the future.
Red flags here might be blaming other people. It really may have been your Junior Associate who uploaded the typo, but the more senior person should discuss this in the context of what QA process or training they failed to implement that let this happen.
A problem could have originated from a misunderstanding of the client’s request. Rather than seeing your candidate eye-rolling at the client’s poor communication, you want to hear that the candidate instituted processes, such as creating a written request process to make sure a client with sub-par communication skills can be understood correctly in the future.
Yeah, right. You want to hear that they recognized and owned their mistake, escalated it properly, apologized or “made good” on it, and most importantly (and this may require a follow-up nudge), instituted a process to prevent it from happening again. A good answer will demonstrate the ability to recognize, admit, and escalate problems. It will also show problem-solving abilities that can identify holes in process and methodology and create logical, streamlined solutions to prevent them in the future.
Red flags here might be blaming other people. It really may have been your Junior Associate who uploaded the typo, but the more senior person should discuss this in the context of what QA process or training they failed to implement that let this happen.
A problem could have originated from a misunderstanding of the client’s request. Rather than seeing your candidate eye-rolling at the client’s poor communication, you want to hear that the candidate instituted processes, such as creating a written request process to make sure a client with sub-par communication skills can be understood correctly in the future.
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