SEM Specialist (SEO/SEM) Question: Download Search Engine Marketing Specialist PDF
Do you know what is the difference between search engine marketing and Internet marketing?
Answer:
Search Engine Marketing is specific to marketing your brand/service/products through search engines. It can be in the form of organic search results where landing pages are aimed for higher ranking, or in paid search results, where ads are aimed to display at maximum exposure for targeted keywords at minimal cost possible.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
Internet marketing covers a broader range of channels. It includes search engine marketing, email marketing / EDM, social media, and so on.
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