Digital Marketing Manager Question:

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Do you know what is PPC or Pay Per Click advertising?

Digital Marketing Manager Interview Question
Digital Marketing Manager Interview Question

Answer:

Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.

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Tell me what has been the biggest challenge of your digital marketing career so far? And how did you overcome it?Tell me what should be the approach for effective Pay Per Click campaings?