Social Media Executive Question: Download Questions PDF
Do you know what are relevant tools for tracking social media success?
Answer:
It is very essential to track Social Media success to know if you are advancing on the right path. Relevant metrics that can be used to track social media success can be:
☛ Google Analytics is an ideal way to measure how much traffic is being directed to your website from the various social media channels
☛ Reviewing the quality and relevance of the content of your business. Monitor unique page views, time on page and total pages viewed
☛ Observe share of voice which is nothing but the conversations about a company versus with that of your competitor’s. Share of voice can be obtained by a simple formula = company’s mentions on social media platforms/ competitor’s mentions on the same. You can use a free tool, SocialMention for the deriving the same
☛ Tracking the total size of community and engagement using a social CRM tool
☛ Tracking your Social Media Returns on the efforts you put. Add up the totals of your positive, neutral or negative mentions and measure them over time.
☛ Google Analytics is an ideal way to measure how much traffic is being directed to your website from the various social media channels
☛ Reviewing the quality and relevance of the content of your business. Monitor unique page views, time on page and total pages viewed
☛ Observe share of voice which is nothing but the conversations about a company versus with that of your competitor’s. Share of voice can be obtained by a simple formula = company’s mentions on social media platforms/ competitor’s mentions on the same. You can use a free tool, SocialMention for the deriving the same
☛ Tracking the total size of community and engagement using a social CRM tool
☛ Tracking your Social Media Returns on the efforts you put. Add up the totals of your positive, neutral or negative mentions and measure them over time.
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