CRM General Question: Download CRM General PDF

Define a CRM and what are its uses?

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Answer:

The process of learning more about customer?s needs such as
information about customers , sales, marketing
effectiveness, responsiveness and market trends is known as
Customer Relationship Management shortly it can be called
as CRM.

Uses of CRM :
It helps businesses use technology and human resources to
know about the behavior and values of customers.

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