Public Relations Manager Question:

☛ Which PR firms do you admire and why?
☛ Which media outlets do you follow?
☛ Talk about the difference between PR and advertising.
☛ How do you choose angles for a story pitch?
☛ What media placements are you most proud of?
☛ Describe some affiliate networks you’ve collaborated with and why you chose them.
☛ How do you integrate social media with PR?
☛ How does PR support content marketing?
☛ How would you present the results of your work?
☛ What would you consider to be your most creative or effective campaign?
☛ What would you do if a client or manager disagreed with your PR strategy?
☛ How would you define thought leadership?
☛ Describe a time you had to manage negative media attention.
☛ Describe a time your PR communications were misunderstood by your target audience. How did you handle it?
☛ How have you worked with a team to handle a PR crisis?
☛ Who are the current members of your team? What are their respective roles?
☛ Describe a time you trained or mentored a colleague.
☛ What do you know about our products/firm? Why do you want to work here?
☛ What’s interesting about our current PR work? What would you improve?