Social Media Marketing Executive Question:
Ask them what their first goals would be?
Answer:
If your candidate starts talking about attracting ‘X’ number of Facebook likes or ‘Y’ number of Twitter followers, stop them and ask:
How will they build an audience of in-market fans?
How do they plan to engage with that specific audience?
They might try to blind you with numbers but a small, switched-on and engaged audience offers you much more value than a bunch of fans/followers from outside your market area.
How will they build an audience of in-market fans?
How do they plan to engage with that specific audience?
They might try to blind you with numbers but a small, switched-on and engaged audience offers you much more value than a bunch of fans/followers from outside your market area.
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