Social Media Marketing Executive Interview Preparation Guide
Refine your SMM Executive interview skills with our 61 critical questions. Each question is designed to test and expand your SMM Executive expertise. Suitable for all experience levels, these questions will help you prepare thoroughly. Access the free PDF to get all 61 questions and give yourself the best chance of acing your SMM Executive interview. This resource is perfect for thorough preparation and confidence building.61 SMM Executive Questions and Answers:
1 :: Please explain how do you measure social return on investment (ROI)?
Use tools like the Conversion Measurement tool on Facebook and Optimized CPM. Your website will also often have analytics used to measure social media ROI. Lastly, some of the platforms themselves such as LinkedIn have their own analytics. The fundamental measures are the same as in other areas of marketing: clicks, likes, shares, purchases, change in attitude, etc.
2 :: Explain how much SEO knowledge and experience do you have?
SEO is a desireable skill for social media marketers and marketers in general since companies always want their content to rank as high as possible on a Google search. Explain how social media helps make this happen by boosting Key Performance Indicators (KPIs…you should know what these are!), making content more share-worthy and perhaps even viral, stressing keywords, and by simply increasing the amount of content attached to a brand. Talk about how you always factor SEO into any social media strategy and detail exactly how you did it in the past.
3 :: Explain me what are our competitors doing on social media?
It’s ok to praise the competitors here if they are genuinely doing something good. Don’t go overboard and make it seem like you’d rather work for these competitors but don’t be afraid to be honest if you think they have a strategy that the company you’re interviewing for could learn from. Always be sure to explain why what they are doing is working (or not working). Mention specific social media campaigns if you can.
4 :: Explain me how do you measure social media success?
Use various tools to check the site optimization, the parameters to check the success of social media success are
☛ Rise in the number of followers
☛ Increase in the number of leads
☛ Number of Inbound links to your site through social sites
☛ Number of bloggers comment, social shares and traffic generated
☛ Increase in the total sales made online
☛ Number of Posts published
☛ Conversion- Number of subscription
☛ Account Creation
☛ Query form submission
☛ Rise in the number of followers
☛ Increase in the number of leads
☛ Number of Inbound links to your site through social sites
☛ Number of bloggers comment, social shares and traffic generated
☛ Increase in the total sales made online
☛ Number of Posts published
☛ Conversion- Number of subscription
☛ Account Creation
☛ Query form submission
5 :: Explain me how you can use Facebook for Conversion Measurement?
For Conversion Measurement in Facebook, you can use the feature “ Conversion Pixel”. Which is nothing but a piece of code that you paste in your website, and it will measure the conversion rate of the product or service you render.
Facebook tracks conversion for adverts that happens within 1 day, 7 days and 28 days after a person click on advert and also for viewing an advert
Facebook tracks conversion for adverts that happens within 1 day, 7 days and 28 days after a person click on advert and also for viewing an advert
6 :: Besides Social Site how you can optimize your content?
Besides social sites, there are a number of other communities like Social Buzz Club, Viral Content Buzz, Triberr, etc. that brings together content creators and enhance their social media promotion.
7 :: Have they ever had to handle a social media/online reputation crisis?
Ask them to define what that means to them and what steps they would take to resolve a situation.
If the company doesn’t have a “best practices” protocol in place, it’s time to get one. This would be included in your Social Media Policy and should emulate your current conflict resolution process.
If the company doesn’t have a “best practices” protocol in place, it’s time to get one. This would be included in your Social Media Policy and should emulate your current conflict resolution process.
8 :: What strategies would you implement for helping generating leads (or conversions)?
Share the facts! Talk about successful strategies you have used in other projects. You may also describe strategies you think could be useful to their company in particular.
9 :: How does success in social media look like for you?
Try to find out what their expectations are so you are aligned from the very beginning.
10 :: Please explain how could you leverage YouTube in order to promote our brand and increase engagement?
People love to see original video content that is fun and sharable. It shouldn’t be so obviously promotional from the start. People should want to share it simply because it is amazing! This video content ultimately connects to all the other social media platforms you are working with and benefits strategy and marketing as a whole.