Strategic Marketing Question: Download Strategic Marketing PDF

American Express is creating new products in mobile communications, travel products and health care. What kind of diversification strategy are they using?

1. Forward integration
2. Concentric diversification
3. Conglomerate diversification
4. Backward integration

Answer: Conglomerate diversification

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The marginal method of sales forecasting involves:	John Lusty is an intermediary providing a channel to supermarkets and caterers for overseas producers. What kind of export strategy are they facilitating for the overseas producers?