Media Advertising Officer Interview Questions And Answers

Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.

Edgerank measures

☛ The affinity between you and your followers
☛ How links, video, images, and content engages the reader
☛ And the time of the post.
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.

This is another question where there is no right answer. Be prepared to explain why you picked your sites though. If you don’t follow any blogs, try browsing a few so you’ll at least be prepared for this question.

Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.

With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.

It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.

A prime applicant will have researched the firm before heading into an interview. Questions like this will allow you to determine how deeply the interviewee understands the local advertising market and your firm. According to Best Sample Resume, a career advice website, a standout applicant will offer a unique reply that gets into specifics. After all, anyone can brag about their dedication to work, but a special applicant will reinforce why she wants to work for your firm more than any other.

When you answer this question, spend the most time talking about the platform you’re most skilled with and explain why this is the case. However, you should mention all the major platforms and details their strengths. Talk about how Twitter is best for conversations, Facebook is great for advertising, LinkedIn is best for recruiting and sharing career-related articles, and how Google+ is an underrated tool that is actually valuable for creating a social media community.

I want to hear the attention to detail, observations, and interest. I don't care if the campaign is for a local sandwich shop or a major airline. Tell me about the details that helped that company engage their customers. Share why you think the campaign was successful and why. Again, I'm not looking for right or wrong answers. I am evaluating the thought process and critical thinking. Bonus points for sharing a personal experience related to the campaign. Super bonus points for candidates who describe how it would be cool to test other elements in the campaign.

A social media strategy is only as good as the content it produces. To be successful, a social media strategist needs more than a flair for click-worthy headlines (though that certainly helps). They need an eye for relevant, shareable content. If they’ve managed a blog before, ask them to share some examples of articles they consider successful.

Some of the elements necessary to make a video viral are:

☛ Deciding the audience before creating the content of the video.
☛ Making the first 20 seconds of a video compelling. These 20 seconds will influence the viewers whether to watch it further or not.
☛ Time relevance should be observed as it encourages the campaign’s viral potential.
☛ The video must be entertaining to the masses as well as universal.
☛ A catchy line or phrase must be there to hit the viewers’ thought process positively.
☛ Create attention grabbing and compelling title with relevant tags to include widely searched key terms. An interest description will act as a teaser to the audience.
☛ Seed the video to journalists, influencers, and bloggers for whom it is most relevant to.

You don’t need to have as many followers as Justin Bieber or be like Gary Vaynerchuck to impress your employers. However, your following or at least your activity on social media channels should reflect your passion for it and act as a sample of your overall communication skills.

For internships and entry level positions I am looking for a general awareness of demand generation processes from awareness, consideration, evaluation, purchase, and post-sale customer relationships. Business grads often share the general information they learned in their marketing classes. Liberal arts students should NOT be discouraged by this. There is so much information on this topic that anyone interested in B2B marketing agencies or corporate roles should thoroughly research this topic. For senior level consultant and director positions I expect significant knowledge and experience to describe the process, as they understand it. This part of the interview can be incredibly interesting and engaging. The ideas a candidate shares can follow the traditional funnel discussion to how customers follow unique paths to buying from companies. I enjoy and respect unique ideas and vision because those are the root of innovation.

You want a professional who is deliberate and thoughtful. They should be able to articulate what they think is working well and what isn’t. If you have a strategy in place, they should be able to offer ways to build on it. If you don’t have one, they should be able to offer ideas that align with your business goals.

The full form of RSS is Rich Site Summary. RSS is an XML file. These feeds push content to company’s site and allow readers to subscribe to their feed.

A great community manager should be proficient in most of the social media platforms and social media management tools we’ve mentioned so far. He/she should have unrivaled communications skills and be likeable and organized. Employers also value a background in analytics even if those analytics were not directly related to social media.

You should prepare your answer on the basis of how best to allocate your budget and how can you track if it is successful or not.

For instance, let’s take a typical budget for Facebook ads. Depending on the type of company and the market, a minimum of $500 per month is a good start.

Investment in content marketing and social media is mandatory for success. There are 6 ways to consider if you want to see the Return on Investment (ROI):

☛ Training
☛ Manpower
☛ Time
☛ Financial
☛ Monitoring, publishing and reporting software
☛ Attention

The two most important metrics for social media are engagements and leads. Whether they’re using Twitter, Facebook, Pinterest, LinkedIn, or YouTube, a good social media specialist should be able to show quantifiable evidence that they’re reaching people who could become customers.

There is no single solution when it comes to social media. Trends change, communities evolve. A good social media specialist is constantly looking for new ways to engage with their audience. They should also know how to use the results of their experiments to inform future campaigns.

This is a BIG question and that's intentional. I want to see how a candidate approaches any kind of marketing planning with customer focus. Even the most basic university marketing class covers this information and if students were paying attention, they should easily share their version that covers a systematic approach. However I am always surprised how even experienced marketing pros struggle with this question. Even journalism and liberal arts students can answer this question using frameworks they've learned in history and political science courses.

Generally, marketing planning should cover these elements, no matter how big or small the effort involved.

☛ Current Assessment (market and customer)
☛ Objectives
☛ Strategy
☛ Tactics to support the strategy
☛ Execution
☛ Measuring success

Social media employers often stress conversation, storytelling, and engagement. Give examples of how you have conversed with clients and consumers, created interesting stories, and increased measures of engagement such as clicks, likes, reach, etc. Any campaign you mention should have these three elements at the very least. Be sure to save dashboards and results from your campaigns so you can show them off later!

An interview can also be a good place for an applicant to demonstrate her communication skills. The University of Texas at Austin McCombs School of Business notes it might be worthwhile to ask an interviewee to describe the public perception of one of your clients. This technique also gives you an idea of the applicant's innate understanding of a specific client's needs.

There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.

One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.

Some of the tips to increase your reach on Facebook are:

☛ Buy some ads
☛ Stop using 3rd party tools
☛ Improve your Facebook EdgeRank
☛ Keep building your own Website and Email list

This question on social media will differentiate between mediocre candidates and above par candidates.

Social Marketing Environment
It calls for a more conversational approach. Since most social media conversation doesn’t revolve around sales, the best candidate will be able to recognize where someone is in their purchase journey and thereby, will guide them to their destination.

Social Customer Service Environment
This requires the ability to resolve conflict, patience, and empathy. The candidate must be able to recognize situations that call for an escalation to management. As a social media expert, you should know that you are not responding just one customer but the audience of future customers.

This question should give you a sense of how thoughtful the professional is and how well they know major social media channels. The real answer is that it depends on what your business goals are and where your community is. The job of a social media specialist is to find and grow that community using strategies tailored to each platform, whether that’s promoting a blog article on Facebook, using Twitter to field customer service requests, or sharing relevant content on Tumblr.

Passion for helping companies engage with customers. Focus on results for clients and not just on activity or something that simply looks cool. Tell me how you plan to join the team and immediately dive into an assignment for a client. Explain that you are driven by getting things done and doing them really well. That's the type of energy and passion our clients expect.

One of the most common answers I hear from recent grads is how they "want to learn as much as they can" with the job. YUCK! Learning is great and expected. What's more important to me is how the candidate will contribute. Even with entry-level roles I expect people to focus immediately on contributing value. I hire people for their talent to make things happen, regardless of the level. Here's another way to look at it. Microsoft hires platoons of the best and brightest software engineers and programmers fresh out of top-notch schools every year. Many are hired after an intensive internship program. When they start their new roles they are immediately given a project to begin coding or testing. These engineers are not being paid by Microsoft simply to learn, but to contribute as quickly as possible. I expect the same from people that will work on my team.

You could just answer this by saying that you used a different platform to cover the shortcomings of the other. This isn’t a bad answer. In fact, it can be part of a good answer. However, you should definitely know how to overcome or at least deal with limitations on social media platforms. For example, Facebook has severe limitations when it comes to organic (non-paid) reach. One way to overcome this without paying on Facebook is to use email marketing and subscription-based methods to gently guide people to the page with links and suggestions (a strategy recommended by Facebook Marketing Expert Mari Smith).4 If you have your own awesome anecdote already, that’s even better!