Columnist Question:

Editors want to know you have a strong social media presence. Steer the conversation toward the platform you love and use the most, and your enthusiasm for it will become evident. If the editor asks, “Well, what about Twitter?” Or, “What do you think of Facebook?” You say: “They’re still strong and relevant ways to drive traffic.” (Or, if you really know your stuff, talk up the new guard of social, whatever that may be!)