Marketing Intern Interview Preparation Guide
Refine your Marketing Intern interview skills with our 50 critical questions. Each question is designed to test and expand your Marketing Intern expertise. Suitable for all experience levels, these questions will help you prepare thoroughly. Access the free PDF to get all 50 questions and give yourself the best chance of acing your Marketing Intern interview. This resource is perfect for thorough preparation and confidence building.50 Marketing Intern Questions and Answers:
1 :: Tell us what steps do you take when you actually create your content?
► Mediocre Responses:
☛ I write my blog post in Word and then post it when it’s ready.
► Great Responses:
☛ I write my blog post in Word, add hyperlinks to at least three other pieces of content on our site that we’ve published, and add at least one hyperlink to a third party resource.
☛ I ensure there’s an associated featured image for the post by going to a stock image site.
☛ I always make sure there’s a clear call to action at the end of each post.
☛ For quality control, I make sure at least one other person has proofread it before publishing.
☛ I optimize the title for a target keyword by looking at what terms people are searching for in Google.
☛ I write my blog post in Word and then post it when it’s ready.
► Great Responses:
☛ I write my blog post in Word, add hyperlinks to at least three other pieces of content on our site that we’ve published, and add at least one hyperlink to a third party resource.
☛ I ensure there’s an associated featured image for the post by going to a stock image site.
☛ I always make sure there’s a clear call to action at the end of each post.
☛ For quality control, I make sure at least one other person has proofread it before publishing.
☛ I optimize the title for a target keyword by looking at what terms people are searching for in Google.
2 :: Tell me how would you describe our target audience?
Highlights the candidate’s knowledge of the company’s brand.
3 :: Explain me why did you choose to interview with this company for this position?
The answer to this question reveals the candidate's motivations for pursuing this internship position. It's vital to understand what is motivating your applicants so you can determine if they are in for the long haul.
☛ What motivates them to interview for the company
☛ What they plan to learn as an intern
☛ Growth potential
I find that your company is innovative and values continuous learning, and my goal is to work in a forward-thinking company. Companies that consistently innovate often lead in their industries and constantly grow. I value continuous learning and want to grow as a prolific business leader with an innovator. I believe your company and this position can help me to achieve this.
☛ What motivates them to interview for the company
☛ What they plan to learn as an intern
☛ Growth potential
I find that your company is innovative and values continuous learning, and my goal is to work in a forward-thinking company. Companies that consistently innovate often lead in their industries and constantly grow. I value continuous learning and want to grow as a prolific business leader with an innovator. I believe your company and this position can help me to achieve this.
4 :: What are your strengths as Marketing Intern?
This sample interview question should be answered as truthfully as possible, utilizing a Problem-Action-Result (PAR) story. This technique requires you to speak of a specific incident in which your trait was utilized. Your story should be under a minute, and hit all three points succinctly.
5 :: Tell us what accomplishments are you most proud of?
There are a couple of points you’ll want to hit when answering this question:
First, set up the situation that you’ll be describing and include the task given to you (e.g., “In my last job, I was assigned the task of managing the schedule for 20 employees”). After this brief introduction, go into detail about your actions and their results (e.g., “I standardized the process and reduced turnover by 20%”).
First, set up the situation that you’ll be describing and include the task given to you (e.g., “In my last job, I was assigned the task of managing the schedule for 20 employees”). After this brief introduction, go into detail about your actions and their results (e.g., “I standardized the process and reduced turnover by 20%”).
6 :: Tell me why should we consider you as Marketing Intern?
Draw on your strengths, and respond with attributes or experiences that make you unique. You should have studied the company’s profile prior to the interview, so use that knowledge to tailor your answer.
7 :: Tell us do you work better under pressure or with time to plan and organize?
Again, you should be as honest as possible during this question. Both parties should have a realistic view of the other’s expectations. If you hate stress, but the job you’re interviewing for is extremely fast-paced, neither party will be happy in the long run.
8 :: Do you know how many jelly beans can fit in an 8-inch x 10-inch x 12-inch container?
Questions like this are given to candidates as intentional curve balls. They are the most asked interview questions for STEM related positions. Most of the time, you won’t be expected to give an accurate answer. The interviewer mainly wants to see how you problem solve and think through unique situations.
These are common among jobs that require creative thinking, so be prepared to show your brain power. If you’re blindsided by one of these questions, do your best to stay calm and formulate a best-guess answer instead of just saying, “I don’t know.”
These are common among jobs that require creative thinking, so be prepared to show your brain power. If you’re blindsided by one of these questions, do your best to stay calm and formulate a best-guess answer instead of just saying, “I don’t know.”
9 :: Tell us what are your career goals (a.k.a. where do you see yourself in ___ years)?
Interviewers usually pose this question because they may be interested in knowing how serious you are in pursuing a given academic or professional field. In an internship context, this question should compel you to dig down and think about your career interests in the long term: Are you planning to go back to graduate school? Are you interested in gaining a few years of actual real-world experience? Would you like to work as a full-time staff member of an organization similar to the one you are applying for? There is no “right answer” but you do have to provide one that is insightful in that you have a plan to keep building your professional skills after your internship. Who knows, maybe your organization would like to know if you would be available for a permanent position after you complete your internship. And in that case, how you answer this becomes all the more important.
10 :: Explain me how do you decide which content topics to focus on and what format that content should take?
☛ Why it’s important to ask this: What drives a person to invest their time and effort into creating content? Is it anecdotal insight such as a hallway conversation with a sales person—which may be a good place to begin investigating an idea, but not the final driver for its execution? Or is creation more data-driven, such as through Google Analytics or insight from a content marketing platform?
☛ What to look out for: Be wary if your candidate indicates their past content development was primarily driven by what their boss told them to write about; or they have no understanding of what goes into content strategy. A follow-up question could be: “Describe your company’s content strategy, including key steps in its development.”
☛ What to look out for: Be wary if your candidate indicates their past content development was primarily driven by what their boss told them to write about; or they have no understanding of what goes into content strategy. A follow-up question could be: “Describe your company’s content strategy, including key steps in its development.”