Marketing Question:

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__________________ is the process of evaluating each market segments attractiveness and selecting one or more segments to enter.

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Mass marketing
* b) Market segmentation
* c) Market targeting
* d) Market positioning

Answer c

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It is a fact that there are 24 million left-handed people in the United States, however, most marketers do not attempt to appeal to or design products for this group because there is little in the way of census data about this group. Therefore, this group fails in one of the requirements for effective segmentation. Which of the following is most likely to apply in this case?The fact that services are sold, produced, and consumed at the same time refers to which of the following service characteristics