Marketing Question:

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________________ is setting the price steps between various products in a product line, based on cost differences between the products, customer evaluations of different features, and competitors prices

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Optional-product pricing
* b) Captive-product pricing
* c) Product line pricing
* d) By-product pricing

Answer c

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If the field sales force has been supplied with new leads (via the telephone) that have been qualified, they have probably been assisted by:Rolls Royce uses which of the following distribution formats in it.