Marketing Executive Question:

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______________ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.
* a) Innovative marketing
* b) Consumer-oriented marketing
* c) Value marketing
* d) Sense-of-mission marketing

Marketing Executive Interview Question
Marketing Executive Interview Question

Answer:

* a) Innovative marketing

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In terms of special product life cycles, a _____________ is a basic and distinctive mode of expression.
* a) Genre
* b) Style
* c) Fashion
* d) Fad		Many U.S. firms have sought relief from foreign competition by demanding protectionism policies by the U.S. government. A better way for companies to compete is to expand into foreign markets and:
* a) Lower prices
* b) Increase promotion both at home and abroad
* c) Continuously improve their products at home
* d) Join into cartels at home