Strategic Marketing Question:
Download Job Interview Questions and Answers PDF
Which of the following statements are not true of market challengers?
Answer:
1. They carry out flanking activities.
2. They have a stake in the status quo.
3. They often direct their competitive activity at smaller firms.
4. They tend to use penetration-pricing strategies as a way of expanding their existing business.
Answer: They have a stake in the status quo.
2. They have a stake in the status quo.
3. They often direct their competitive activity at smaller firms.
4. They tend to use penetration-pricing strategies as a way of expanding their existing business.
Answer: They have a stake in the status quo.
Download Strategic Marketing Interview Questions And Answers
PDF
| Previous Question | Next Question |
| West Coast Fish have no formal organization for marketing. Where this would be stated in its marketing plan? | Corporate strategy is: |