Marketing Question:

Which of the following is foreign owned (even though it is traditionally thought of as a U.S. company)?

* a) IBM
* b) Xerox
* c) Kodak
* d) Universal Studios

Answer d

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All of the following are ways that marketing plays a key role in the companys strategic planning except:	In an example discussed in your text, Johnson and Johnsons recall of their Tylenol product following the discovery that several bottles of Tylenol had been laced with cyanide is consistent with which business philosophy