Competitive Marketing Strategy Question:

When discussing the 8Cs framework for mergers and acquisitions, which of the following is not a component of the criteria-

1. Competitors
2. Challengers
3. Collaborators
4. Customers
5. Commodities

Answer: Collaborators

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Most companies will compete with those competitors that resemble them the most, for example, Peugeot/Citroen competes against Renault rather than against Ferrari. There are several strategic benefits to the existence of competitors. What are these benefits?	The Boston consulting Group estimates that ______ of recent US acquisitions have destroyed value for the acquirers shareholders.