Marketing And Sales Executive Question:

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When company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies?

Sales And Marketing Executive Interview Question
Sales And Marketing Executive Interview Question

Answer:

* a) Product extensions
* b) Line extensions
* c) Brand extensions
* d) New brands

Answer d

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__________ is general term for a buying and selling process that is supported by electronic means._____________ consists of dividing a market into distinct groups of buyers; on the basis of needs, characteristics, or behavior, which might require separate products or marketing mixes.