Advertising Question: Download Advertising PDF
When can a company advertise that a product is "on sale"?
Answer:
The same standards for truthfulness apply when a company makes advertising claims about sale prices or products being "on sale”. For more information, see the FTC's Guides against Deceptive Pricing. Since this issue often involves local practices, you may also want to contact the attorney general's office in the states where you plan to advertise. The phone numbers are in the Consumer's Resource Handbook.
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