Customer Experience Question:
What role does a attitudinal loyalty play in customer experience?
Answer:
Research shows that attitudinal loyalty plays the biggest role in customer loyalty. If customers have a positive emotional outlook towards the customer experience, especially when measured against a competitor, they are more likely to buy from you and become loyal (repeat purchases).
| Previous Question | Next Question |
| What does customer experience mean to you? Why do you think it is important? | Define offer customers justice? |