Director Communication Question:
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What role do events (for e.g. exhibitions, tradeshows) play in Director Communications?
Answer:
The events play the following role in Marcom:
► The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
► Lower costs
► Increases corporate and brand image
► In-depth insights about target audience
► Global exposure for the new products/services
► The communication messages are circulated to the mass people irrespective of segments i.e. wide reach
► Lower costs
► Increases corporate and brand image
► In-depth insights about target audience
► Global exposure for the new products/services
Download Director Communications Interview Questions And Answers
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