Advertising Question: Download Advertising PDF
What makes an advertisement deceptive?
Answer:
According to the FTC's Deception Policy Statement, an ad is deceptive if it contains a statement -- or omits information – that is likely to mislead consumers acting reasonably under the circumstances; and is "material" -- that is, important to a consumer's decision to buy or use the product.
| Previous Question | Next Question |
| How does the FTC determine if an ad is deceptive? | How do I know I am reaching my target audience? |