Graphics Designer Freelance Question:

What is your design process?

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Answer:

This is an intuitive question, but because it can involve multiple steps, it's best to practice it before hand so that you aren't stumbling over your words as you attempt to get them out. This is also a question that gauges how efficient you are, as well as your attention to detail. You want to fall somewhere in the middle-talking about how it takes at least 15 drafts before you reach your final design will make it seem like you won't meet deadlines. On the other hand, claiming that you always design perfectly at square one will make it seem like you don't value craftsmanship or worse, that you're arrogant. You might say something like,

"Before I get started on a project, I like to develop a number of milestones to refer to so that I can stay on track. After that, I begin with a preliminary concept sketches and choose the ones that best meet client expectations. I will typically do three of four mock-ups to tweak the final design before I present it to the client. Of course, I always take any constructive criticism directed towards my work to improve as I go."

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