Advertising Question:

A touch point is an interaction with a potential customer. It includes literal interactions with customers, such as speaking to them when they make a phone reservation or greeting them when they walk through the restaurant door. Touch points also include high tech interactions, such as automated reservation systems and web sites. Public relations and advertising such as print ads, flyers, t-shirts with logos, coupons, and billboards are important touch points as well. The best restaurant owners will capitalize on Touch points like valet parking attendants and bussers. Often ignored Touch points are Customer Interaction with -

1. Valet Parking Attendants
2. Customer Interaction with bus boys
3. Reservation
4. Greeting guests
5. Wait staff interaction /font>