Corporate Social Responsibility (CSR) Question:

CSR expresses a situation in which firms not only strive for economic gains, but in which they adopt a broader view and take responsibility for their impact on society. Impact on society captures the total impact which includes the economic, environmental and social dimension. To be able to optimize positive impact and reduce negative impact, they have to use a long-term horizon perspective and involve stakeholders into their strategy development. In short CSR means: steering on 3Ps (people, planet and profit); involving stakeholders; and using a long-term horizon.