Shoe Maker Question:

You’ve seen this tool in every shoe store. This is the standard for measuring feet. If you’re developing footwear, you must have a Brannock device in your office. When a tester says a shoe fits loose or tight the first thing you need to do is measure their feet against the machine. The Brannock device will give you the length and width measurements. Remember to measure both left and right Feet! Also use your flexible measuring tape to measure the ball girth.