Customer Relationship Manager(CRM) Question:
What is Sales Force Automation?
Answer:
SFA is the application of technology to manage selling activities. It standardizes a sales cycle and common terminology for sales issues among all the sales employees of a business. It includes the following modules −
Product Configuration − It enables salespersons or customers themselves to automatically design the product and decide the price for a customized product. It is based on if-then-else structure.
Quotation and Proposal Management − The salesperson can generate a quotation of the product prices and proposal for the customer by entering details such as customer name, delivery requirements, product code, number of pieces, etc.
Accounts Management − It manages inward entries, credit and debit amounts for various transactions, and stores transaction details as records.
Lead Management − It lets the users qualify leads and assigns them to appropriate salespersons.
Contact Management − It is enabled with the features such as customers' contact details, salespersons' calendar, and automatic dialing numbers. These all are stored in the form of computerized records. Using this application, a user can communicate effectively with the customers.
Opportunity Management − It lets the users identify and follow leads from lead status to closure and beyond closure.
Product Configuration − It enables salespersons or customers themselves to automatically design the product and decide the price for a customized product. It is based on if-then-else structure.
Quotation and Proposal Management − The salesperson can generate a quotation of the product prices and proposal for the customer by entering details such as customer name, delivery requirements, product code, number of pieces, etc.
Accounts Management − It manages inward entries, credit and debit amounts for various transactions, and stores transaction details as records.
Lead Management − It lets the users qualify leads and assigns them to appropriate salespersons.
Contact Management − It is enabled with the features such as customers' contact details, salespersons' calendar, and automatic dialing numbers. These all are stored in the form of computerized records. Using this application, a user can communicate effectively with the customers.
Opportunity Management − It lets the users identify and follow leads from lead status to closure and beyond closure.
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