SEO Executive Question: Download SEO Executive PDF
What is Google EMD updates?
Answer:
The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released
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