Graphics Designer Freelance Question:
What do you do when a client wants a reverse ad?
Answer:
Explain that reverse type is harder to read in large quantities. I would suggest that the copy be kept to a minimum of under several paragraphs and that a heaver than normal, sans serif font be used for all type below 14 pt. And avoid thin script styles at any size.
| Previous Question | Next Question |
| How many hours do you expect to spend on the project? | If you decide to hire the designer, pass him one assignment at a time? |