Manager Digital Marketing Question:
Web analytics based Manager Digital Marketing Job Interview Question:
Answer:
☛ What web analysing packages are you familiar with?
☛ Why it is important to monitor your website traffic (or the lack of it)?
☛ How do you assess engagement/the value of a visitor to the business?
☛ What is 'Bounce Rate'?
☛ Explain the difference between a page view, visit, visitor and unique visitor?
☛ What does Google Webmaster Tools do?
☛ Explain what a conversion rate is.
☛ Why it is important to monitor your website traffic (or the lack of it)?
☛ How do you assess engagement/the value of a visitor to the business?
☛ What is 'Bounce Rate'?
☛ Explain the difference between a page view, visit, visitor and unique visitor?
☛ What does Google Webmaster Tools do?
☛ Explain what a conversion rate is.
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