Competitive Marketing Strategy Question:

Volvo views Mercedes as prominent competitor, but does not view Rolls Royce as a competitor as these companies operate in different target markets. What type of competition does this represent?

Answer:

1. Product competition
2. Product and service competition
3. Product phase competition
4. Product category competition

Answer: Product category competition

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The process of identifying key competitors, assessing their objectives, strategies, strengths and weaknesses, reaction patterns and selection of which competitors to attack is part of what process?	An industry is defined as which of the following-