Marketing And Sales Executive Question:

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Use of price points for reference to different levels of quality for a company is related products are typical, of which product-mix pricing strategy:

Sales And Marketing Executive Interview Question
Sales And Marketing Executive Interview Question

Answer:

* a) Optional-product pricing
* b) Captive-product pricing
* c) By-product pricing
* d) Product line pricing

Answer d

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Total number of items that the company carries within its product lines refers to the ___________ of the product mix.If company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms.