Marketing Question:
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The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):
Answer:
* a) Discount
* b) Allowance
* c) Premium
* d) Rebate
Answer b
* b) Allowance
* c) Premium
* d) Rebate
Answer b
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