Marketing Question:

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The most logical budget setting method is found in the list below. Which is it?

Marketing Interview Question
Marketing Interview Question

Answer:

* a) Affordable method
* b) Percentage-of-Sales method
* c) Competitive-parity method
* d) Objective-and-task method

Answer d

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The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer s agreement to feature the manufacturer s products in some way is called a(n):The place in the business buying behavior model where interpersonal and individual influences might interact is called the: