Marketing Officer Question:

Tell us which marketing book have you recently read?

Answer:

This question is asked to measure your real passion and motivation for marketing. Be sure to have recently read a book that you can talk about.

Focus on what you got from the book and its relevance to the challenges evident in the job you are interviewing for.

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Tell me an example of a brand strategy/marketing plan that you consider to have been very successful?	Tell us what do you know about our recent marketing efforts? What do you like? What would you change?